Hamlin Fistula UK:
Knitted with Love

Our campaign aimed to access a community of knitters, providing them a meaningful way to support the charity and raise awareness about a cause previously unknown to them.

 

We sought to: 

​

• Raise Awareness: Highlight Hamlin Fistula UK's work in treating women with these injuries 

• Engage Community: Encourage people to knit blankets for Ethiopian women undergoing treatment. 

• Support Patients: Provide comfort and care through handmade blankets. 

We developed a compassionate, community-driven sub-brand which complements the main Hamlin Fistula UK brand. Eye-catching visual assets reflect the values of warmth and care which are woven through the brand. 

​

We created a consistent suite of promotional materials, including email campaigns, social media content, web content and instructional PDFs. 

Launched the "Knitted with Love" campaign across all channels: website, social and email. We developed a specific nurture sequence for knitters to receive after sign up. 

 

We consistently reached out to online knitting groups and shared our assets and ensured regular communication via social media. 

Increased Participation: Significant increase in volunteer sign-ups and blanket donations. More people signed up for information which we followed up with a specific nurture email sequence. 

​

Successful Blanket Collection Weeks: Growth in the number of blankets collected during each campaign week and new knitters donating each time. 

​

Increased Awareness: Elevated the charity's profile (increased followers on Facebook), providing a platform to engage with those unfamiliar with the cause. 

The campaign provided tangible support to Ethiopian women and fostered a sense of UK community and compassion. By combining creative branding and strategic marketing, The Polka successfully engaged a specific audience group, driving both awareness and action for Hamlin Fistula UK. This innovative and boundary-pushing campaign showcased our ability to create impactful, awareness-raising initiatives. 

​

"Hamlin Fistula UK is incredibly grateful for the support of the knitting community. The 'Knitted with Love' campaign has not only provided essential comfort to Ethiopian women undergoing treatment but has also significantly raised awareness about our cause. The warmth and compassion from our supporters have made a profound difference. The Polka helped us to identify this opportunity and were instrumental in both planning this campaign and bringing it to life."

 
— Helen Marriott, CEO of Hamlin Fistula UK 

​

For more details, visit the Knitted with Love campaign page