I mean obvs you do.
But not your g
mail or your outlook.
I mean do you email your audience? Do you have a list?
(tongue twister alert)
And if you don't - get getting a list on your to-list.
Just as investing in your socials is a marketing must, so is emailing your people.
No middleman algorithm, no character limits and format guidelines. An email is your space, and your direct line to your customer or prospect.
It really is worth the effort.
What to use? If you're just starting out I recommend Mailer Lite. There's a free option available and it's easy to use and set up.
Mail Chimp works, but can feel a little clunky. And if you want to max out the automations I recommend Klaviyo.