SYLO Beyond HR –
Building Authority, Trust, and Recognition Through Strategic Marketing
SYLO Beyond HR –Building Authority, Trust, and Recognition Through Strategic Marketing
The Challenge
SYLO BEYOND HR, a trusted provider of HR solutions, wanted to increase brand visibility, position themselves as thought leaders and build meaningful connections with their target audience. They turned to The Polka, seeking a comprehensive marketing strategy and practical support to achieve these goals.
​
Our Approach
We began by defining detailed audience personas to ensure SYLO BEYOND HR’s marketing resonated with their ideal clients. With a clear understanding of their targets, we developed a strategy to position SYLO BEYOND HR as a credible, authoritative and trustworthy voice in the HR industry. Our mission was to create “know, like, and trust” at scale.
A ready-made marketing function
Our partnership with SYLO BEYOND HR created a marketing function with its own momentum and ecosystem, positioning SYLO BEYOND HR as a respected industry leader. Key outcomes include:
​
-
LinkedIn Marketing: We curated a programme of LinkedIn content to showcase SYLO BEYOND HR’s personality, human touch and HR expertise, helping them consistently engage their professional community and grow their reach. Each month more people follow their Page and read their content.
​
-
Email Marketing: We delivered regular email newsletters to share insights and updates, demonstrating SYLO BEYOND HR’s knowledge and nurturing relationships. Additionally, we set up automated email workflows to nurture prospects 24/7 and guide them into SYLO BEYOND HR’s ecosystem.
​
-
Event Support: We provided marketing support for numerous events, both online and in person, driving attendance and promoting these valuable experiences to both new prospects and existing clients.
​
-
Marketing Dashboard: Developed a comprehensive marketing dashboard to track key metrics and provide insights for continuous optimisation.
​
-
Awards Application: Supported in preparing a national awards application that led to SYLO BEYOND HR being named a finalist in the British HR Awards further cementing their industry credibility.
The Results
Our partnership has positioned SYLO BEYOND HR as a well-known and respected voice in their industry. We have achieved significant results, including:
​
-
Growing LinkedIn Engagement: We expanded SYLO BEYOND HR’s LinkedIn following month after month, ensuring their content reaches thousands of users with meaningful, engaging posts.
-
Consistent Brand Presence: Through regular email marketing and automated workflows, we kept SYLO BEYOND HR top of mind for prospects and clients alike.
-
Event Promotion Success: Our promotional efforts boosted awareness and attendance for SYLO BEYOND HR’s events, extending their reach within their pool of target clients.
SYLO BEYOND HR themselves best capture the impact of our work:
“Now if we go into any business room in the Thames Valley, everyone knows who we are.”
​
Conclusion
Through a strategic and multi-channel approach, The Polka has become a trusted marketing partner for SYLO BEYOND HR, increasing brand awareness, engagement and recognition at scale. This case study exemplifies the power of a thoughtful marketing strategy with a practical application in building authority and trust within a competitive industry.