Wildwood Coaching
Building a Scalable Marketing Machine
Wildwood Coaching
Building a Scalable Marketing Machine
Wildwood Coaching is a leading outplacement services consultancy, helping businesses support employees through career transitions with empathy and expertise.
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Wildwood Coaching provides tailored outplacement services, empowering businesses to guide employees through redundancy while maintaining trust and care. As they continued to grow, Wildwood Coaching recognised the need for a scalable and effective marketing system to attract new clients and nurture leads while reducing reliance on social media algorithms.
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The Challenge
Wildwood Coaching wanted to establish a reliable and sustainable approach to marketing that could:
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Grow their email list with high-quality leads.
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Nurture prospective clients with minimal manual effort.
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Build a stronger sense of trust and expertise through consistent, valuable content.
They needed a marketing system that could operate in the background, allowing them to focus on delivering their core services while still expanding their reach and impact.
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The Solution
The Polka partnered with Wildwood Coaching to design and implement a comprehensive lead generation and email nurturing strategy. Key elements included:​
a) Lead Magnet Journeys:
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Designed multiple lead magnet campaigns offering valuable content tailored to the needs of Wildwood Coaching's target audience.
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Created dedicated landing pages optimised for conversions to grow their email list.
b) Email Marketing Platform Setup:
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Connected landing pages with an email marketing platform to streamline data collection and communication.
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Designed and implemented email automation sequences to nurture leads over time.
c) Scalable Email Journeys:
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Developed a sequence of nurturing emails that showcase Wildwood Coaching’s expertise and value, building trust with prospective clients.
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Ensured the system operates automatically, allowing the business to scale up its marketing without additional manual input.
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Impact
The automated marketing system has already delivered tangible benefits for Wildwood Coaching, including:
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A growing email list of high-quality leads, increasing their owned data and reducing reliance on social media algorithms.
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Demonstrable value to prospective clients through expert, engaging email content.
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A scalable, hands-off marketing machine that continues to generate leads and nurture relationships without day-to-day management.
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A Word from June Hogan, Wildwood Coaching:
​“Working with The Polka has been an excellent experience. Their expertise in creating automated marketing systems means we now have a scalable solution that works in the background, freeing us to focus on our clients while building stronger connections with prospects. It’s a game-changer for how we grow our business”
June Hogan, Wildwood Coaching
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What’s next?
With a robust lead generation and email nurturing system in place, Wildwood Coaching is well-positioned to scale their marketing efforts and reach more clients. The Polka will continue to support them as they grow, refining their campaigns and helping them achieve their long-term goals.
Together, we’ve laid the foundation for a marketing machine that delivers results consistently and reliably.