AI Visibility Report
Your customers are asking AI.
Is your name in the answer?
The AI Visibility Report asks ChatGPT, Perplexity and Gemini the 50 questions your customers ask — and shows you exactly where your brand is mentioned, cited, and recommended. and where a competitor is named instead.
Get the intelligence you need to make your business be found
The AI shortlist is already being written. Make sure you're on it.
1. Know where you stand, in black and white
Stop guessing what AI says about your business.
We put the 50 questions your customers actually ask to ChatGPT, Perplexity and Gemini (150 real answers) and score each one: were you named, were you linked, were you recommended?
2. See who's winning instead of you
Find out which competitors the AIs put forward, and how often.
Your share of voice against the competitors you name, platform by platform. It's measured only on questions that don't mention any brand, which are the questions a new customer would ask.
3. Find the gaps before your competitors do
Every question where you're missing, and who got named instead.
A clear list of content opportunities: the questions where no AI mentioned or linked you, the competitors it named instead, and the websites it relied on for its answer.
4. Learn what the AIs actually read
Know which sources shape the answers, so you know where to invest.
Every citation is grouped by type: news and media, industry bodies, government, universities, social, competitors and your own website. You'll see the most-cited websites by name. That tells you whether the answer lies in PR, content, partnerships or your own site.
5. Walk away with a plan, not just a score
A prioritised action plan built from your own results.
Up to eight next steps, split into "start now", "this quarter" and "ongoing", each with an owner and a reason. Every step names the specific questions to answer, publications to pitch and organisations to be listed with. You can download it as a spreadsheet and start working on it the same day.
6. Share it with anyone, instantly
Evidence your board, team or client will actually read.
A plain-English summary up front, then a polished online report and a PDF. Every AI answer is included word for word, so nobody has to take the scores on trust.
47% of UK consumers now say they're likely to use AI tools like ChatGPT to research purchases — up 9 points in a year.¹
46% of AI users start their buying research on an AI platform rather than a search engine — double the share of two years ago.²
Are you visible on chatGPT, Perplexity & Gemini?
For twenty years, if you wanted a customer, you won the search engine. Now the question happens somewhere you can't see: inside a chat.
"Who are the best suppliers for this?" "Which companies should I shortlist?" "Who's good near me?"
The assistant answers with three to five names. It's a shortlist you never made, in a pitch you weren't invited to — and it's happening thousands of times a day.
Here's what makes it urgent: you have no idea what those answers say. Most businesses don't. They're ranking on page one of Google while a chatbot — asked the identical question — recommends their rival, links their competitor's guide, and never mentions them at all.
You can't fix what you can't see. So we show you.
The report that shows you what AI says about you AND your competitors >
Find out whether your brand (or your competitors') shows up in ChatGPT, Perplexity and Gemini for the queries you really care about.
Is your brand: (and 3 competitors)
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Mentioned — the AI names you at all
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Cited — the AI links to your site as a source
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Recommended — the AI puts you forward as a top choice
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Prioritised action plan
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Share of voice compared to your competitors
Full report including THREE competitors and your brand = £495 + VAT
What's included in your AI Visibility Report?
Everything you need to know, in one document
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Your visibility score on each platform — how often each assistant names you, cites you, and recommends you
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The questions where you're winning — your strongest moments, so you know what's working
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The questions where you disappear — and where competitors appear instead
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Your share of voice Vs your competitors
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An action plan on what to do next with content opportunities listed
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Full text so you can see the answers AI is giving
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A list of sources which AI is using to get its answers
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A shareable link — polished, branded, ready to forward to your board, your team or your clients
Delivered within 30 minutes of your brief. No meetings. No software to install. No access to your systems.
How it works
Three steps ✅ Five minutes of your time✅ Zero meetings✅
1. You answer a quick questionnaire (five minutes, online)
2. We build and run the audit
The 50 questions your customers actually ask, put to ChatGPT, Perplexity and Gemini. Scored, validated and compiled against your competitors
3. You get the report within 30 minutes
Full report including THREE competitors and your brand = £495 + VAT
Who is the AI visibility audit for?
For Businesses:
Stop guessing what the algorithms say about you
If you invest in SEO, PR, or content, you already track where you appear in search results. The audit extends that to the fastest-growing place your customers look: AI answers.
Maybe you'll be surprised — strong Google rankings, near-total absence in chat. Some find the opposite: AI assistants recommend them enthusiastically and they had no idea, which is intelligence worth having before your competitors find it. Knowledge is power!
The question isn't whether your customers are asking AI. It's whether you're in the answer.
For PR and communications agencies
Share of voice just grew a new channel and traditional media monitoring doesn't cover it
You track your clients' coverage everywhere it appears. Trade press, nationals, broadcast. But when someone asks ChatGPT or Perplexity about your client, an answer appears — with your client in it, or their competitor — and your monitoring never sees it.
What an audit gives you and your client:
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Whether the client is mentioned, cited and recommended across ChatGPT, Perplexity and Gemini — on the 50 questions that matter to their buyers
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Which questions their competitors are winning instead
FAQs about the AI Visibility Report
Which AI platforms do you test?
ChatGPT, Perplexity and Gemini — the three assistants people actually type buying questions into today. Coverage of other platforms is on our roadmap.
How is this different from SEO?
SEO tracks where you rank in a list of links. AI answers are a different surface entirely: a named shortlist with no rankings. You can be excellent in search and invisible in chat — most businesses we audit are, in at least a few of the questions that matter. The audit tells you which.
What do I need to provide?
Five minutes on the briefing form. That's it. No site access, no analytics, no downloads, no meetings.
What if the audit finds we're invisible?
Then you've found it while it's still fixable, you can create a plan to create rich content which gets you found!
What if we're already everywhere?
Then you've got proof to show your board, a baseline to protect, and a quarterly monitor to make sure it stays that way. Every client gets value from knowing.
Can we put the report in front of clients or our board?
Yes — it's designed to be shared. Branded, polished, with a shareable link and a print-ready version.
Agencies — can we resell this?
That's the idea. Reports are branded for your clients.
Who are The Polka?
We're a boutique marketing agency who help our clients reach new audiences, create connections that count and spark action
We're ready to help your business grow.
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Attest, Consumer Adoption of AI Report — 47% of UK consumers say they're likely to use generative AI tools to research purchases, up 9 points year on year. https://www.askattest.com/blog/articles/2025-consumer-adoption-of-ai-report
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L.E.K. Consulting consumer research (2026), via MarTech — 46% of AI users now start purchase research on a standalone AI platform, up from 25% in 2024. https://martech.org/the-ai-shopping-stats-2026-what-you-need-to-know/