HOW DOES OUR CONTENT SEO PROCESS WORK?
Everything we do starts with keyword research. We find the words and phrases that your audience are putting into Google and we determine which words and phrases you should target.
We create a content plan to deliver good quality copy containing the words and phrases we're targeting. We don't just do blogs! We believe your whole site should be optimised for SEO.
We craft compelling copy that works for Google and your audience. We don't just write for bots. Your content may need to inform, persuade, sell, reassure and entertain. All with your tone of voice. And be SEO optimised
What is SEO?
SEO, or Search Engine Optimisation, is the craft of enhancing your website to climb higher in search engine results, making it simpler for people to discover you online. It involves tuning into what your audience is searching for and ensuring your site is the top answer to their questions.
Is SEO important?
SEO is vital because it's all about getting your website noticed in the vast digital ocean. By sharpening your site's SEO, you're essentially putting up a big, bright sign that guides your audience straight to you, ahead of the competition.
Tell me 3 reasons why SEO will help my business
1. Increased Visibility: SEO helps your website rise up in search engine rankings, meaning more people are likely to find you when they search for the products or services you offer.
2. Targeted Traffic: With SEO, you attract visitors who are actually interested in what you have to offer, since they're searching for terms directly related to your business.
3. Cost-Effectiveness: Unlike paid advertising, SEO provides a cost-effective way to attract traffic. Once you're ranking well, you don't have to pay for each visitor, making it a smart long-term investment for your online presence.
What our clients say
I’m thankful to have found The Polka, I’d spent a lot of money on a website which didn’t seem to ranking in any searches.
The team took a look at things for me and pointed out areas that needed looking at and suggested adding in key words, once the amendments were made my site starting showing and it’s generated lots of new clients.
I’d highly recommend The Polka and their SEO services.
Let's chat SEO
How long does it take to see results from SEO?
The time it takes to see results from SEO can vary widely depending on several factors, including the competitiveness of your industry, the current state of your website, and the strategies implemented. Typically, it can take anywhere from a few weeks to several months to see significant changes in search rankings and traffic. SEO is a long-term strategy, and it's important to set realistic expectations and be patient, as the most sustainable and effective results often take time to achieve.
Can you guarantee my website will rank #1 on Google?
No reputable SEO agency can guarantee a #1 ranking on Google due to the unpredictable nature of search engine algorithms. However, what we can guarantee is that we will apply the best industry practices, stay updated with the latest algorithm changes, and put forth our best efforts to improve your search engine rankings and online visibility. Our goal is to create a robust SEO strategy that positions your website for long-term success.
How do you measure the success of an SEO campaign?
Success in an SEO campaign can be measured using a variety of metrics, including:
Rankings: Improvement in search engine rankings for targeted keywords.
Traffic: Increases in the quantity and quality of organic traffic to your website.
Conversions: Growth in the number of desired actions taken by visitors, such as form submissions, sign-ups, or sales.
Engagement: Enhanced engagement metrics such as lower bounce rates, longer session durations, and more pages per session.
ROI: Return on investment from SEO compared to other marketing channels.