HOW DOES OUR CONTENT SEO PROCESS WORK?
Everything we do starts with keyword research. We find the words and phrases that your audience are putting into Google and we determine which words and phrases you should target.
We create a content plan to deliver good quality copy containing the words and phrases we're targeting. We don't just do blogs! We believe your whole site should be optimised for SEO.
We craft compelling copy that works for Google and your audience. We don't just write for bots. Your content may need to inform, persuade, sell, reassure and entertain. All with your tone of voice. And be SEO optimised
What is SEO?
SEO, or Search Engine Optimisation, is all about making your charity's website more noticeable on search engines like Google. It's a bit like a digital shop window display – you want to arrange it so that people looking to support or learn about your cause can find you easily. This means getting to grips with what potential supporters are searching for and tweaking your site so that it pops up as the go-to place for answers and information. It's about connecting with people's needs and making sure your charity stands out in the online crowd.
Is SEO important?
SEO is essential for charities because it helps you stand out in the crowded online world. By improving your SEO, you're not just waving a flag; you're planting a signpost that directs supporters and those in need of your services right to your website. It's about making sure that whether someone wants to donate, volunteer, or find help, your charity is the first place they find.
Tell me 3 reasons why SEO will help my charity?
Increased Visibility for Fundraising and Support: Effective SEO can significantly boost your charity's online presence, making it easier for potential donors and volunteers to find you. When your website ranks higher in search engine results, it gains more traffic, which can lead to increased donations, more volunteer sign-ups, and greater engagement with your campaigns.
Cost-Effective Awareness: For charities, budgets are often tight, and advertising can be expensive. SEO provides a cost-effective way to raise awareness of your cause. Unlike paid ads, SEO relies on organic search results, which means that with the right strategy, you can maintain a high level of visibility without the ongoing costs associated with traditional advertising.
Connecting with Service Users: SEO isn't just about donors; it's also about reaching those who need your services. By optimizing your site with relevant keywords and creating valuable content, you ensure that individuals seeking assistance can find the support they need quickly and easily. This not only helps those in need but also positions your charity as a reliable and accessible resource in your field.
What our clients say
I’m thankful to have found The Polka, I’d spent a lot of money on a website which didn’t seem to ranking in any searches.
The team took a look at things for me and pointed out areas that needed looking at and suggested adding in key words, once the amendments were made my site starting showing and it’s generated lots of new clients.
I’d highly recommend The Polka and their SEO services.
Let's chat SEO
How long does it take to see results from SEO?
The time it takes for a charity to see the impact of SEO efforts can differ greatly, influenced by factors such as the level of competition in the non-profit sector, the initial condition of your website, and the specific SEO approaches you adopt. Generally, you might start noticing a shift in your search rankings and online traffic in a few weeks to several months. SEO is a marathon, not a sprint, especially in the charitable sector where trust and authority are key. It's vital to have realistic expectations and patience; enduring and meaningful results take time to cultivate, just like the lasting change your charity aims to create.
Can you guarantee my website will rank #1 on Google?
No trustworthy SEO partner can promise that your charity will top Google's rankings, as search engine algorithms are complex and constantly evolving. What we can pledge, however, is our commitment to employing the finest industry standards, keeping abreast of the latest updates in search algorithms, and dedicating ourselves to enhancing your charity's online presence and search rankings. Our aim is to craft a solid SEO strategy that sets your website up for sustained growth, helping you to reach more supporters, volunteers, and service users for years to come.
How do you measure the success of an SEO campaign?
Success in an SEO campaign for a charity can be gauged through several key indicators, including:
Visibility: Better placement in search engine results for keywords that matter to your cause.
Reach: A boost in both the amount and relevance of organic visitors landing on your charity's website.
Engagement: An uptick in meaningful interactions, reflected by actions like donations, newsletter subscriptions, volunteer registrations, or inquiries for help.
Connection: Improved engagement signals such as reduced bounce rates, longer visits on your site, and an increase in the number of pages viewed during each session.
Impact: The effectiveness of SEO in advancing your charity's mission, demonstrated by a higher return on investment when compared with other outreach strategies.