THE GROW YOUR EMAIL LIST PLAN:
In the post cookie era it's more important than ever to own your own marketing data.
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You need to be able to reach your audience when you need to.
You need a solid email list (no social media middle man).
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Lead magnets are a great way of encouraging your audience to sign up to your email list.
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DESIGN AND DEVELOP YOUR LEAD MAGNET
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We create an lead magnet based on your customer's need and the unique value you can add.
Create a landing page
We create a landing page which is designed to convert your visitors and encourage them to sign up to lead magnet. Integrated to your email provider, for instance Mail Chimp or Mailer Lite
DESIGN AND WRITE AN AUTOMATE EMAIL SEQUENCE
CREATE A LANDING PAGE
Develop your relationship with an automated email sequence which builds up that all-important know - like - trust factor.
PROMOTE WITH PAID SOCIAL ADS
Promote your lead magnet with target paid social ads on the platform that works for you, whether that's Meta, LinkedIn or TikTok.
Would you like to grow your email list?
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Would you like to grow your list of owned data? As Meta and Google phase out the use of cookies it's increasingly important to own your own data.
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Setting up and running a lead magnet campaign can help you grow your email list and position you as a credible and helpful organisation in your sector.
What's a lead magnet?
A lead magnet is a piece of content that is valuable to your audience that you give away (for free) in return for their email address.
Give me some lead magnet ideas
e-book, checklist, template, discount, webinar, crib sheet, video, style guide, how-to, planner, work sheet. There are so many ideas.
How can a lead magnet help you?
It positions you as an authority in your sector. Your're sharing your knowledge for free, and demonstrating you're a great business to work with too.
Our Clients Say
Stonor Park
“ Thank you The Polka team for your enthusiastic support of our events this season. Without your exceptional knowledge of Meta and your guidance on how powerful this medium of advertising is, we would not have seen the success that we saw this year”
Tania Llewellyn Designs
"The Polka have been such a help and support for our small business with your wonderful knowledge of the world of digital marketing combined with your creative flair."
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