⚡Lay the right foundations and
your marketing will work.
The ICP Connection Framework
gives you the confidence to
know you're on the front foot
with your marketing.
You need to create compelling marketing communications which nurture your buyer along their decision making journey.
You need to know
✔️Who your ideal client and what they care about
✔️What to say and
✔️How to say it
The ICP Connection Framework unlocks these mysteries and gives you and your team a clear and consistent understanding of how to talk to your prospect.
Expertise-led businesses often have extremely long buying journeys. It's vital that you understand your prospect and how you can serve their needs at each stage of the buying journey.
Get Your Marketing Right
Skip this stage and you'll waste money on marketing which may not resonate with your prospect
DEEP CUSTOMER UNDERSTANDING
Understand their motivations, pain points and triggers.
We use a variety of methods to really understand what makes your prospects tick.
KNOW WHAT TO SAY
Marketing is a long game.
We work out the topics of conversation where your audience has a genuine interest and you have authority and credibility to speak.
KNOW HOW TO SAY IT
What tone of voice does your business have? What is appropriate for your audience? Does everyone in your business understand your brand personality?
We work with you to define a tone of voice that will work for you.
Why The ICP Connection Framework
will benefit your business:
✅ Don't waste budget. ⚠️Skip this stage and you won't truly understand how to market to your customer
✅ Know the messages which will connect with your prospect to build 'know, like and trust'
✅ Clarity and confidence for the whole team
✅ Solid customer-focused foundations for all your future marketing campaigns
✅ A systemised approach to marketing which can be shared across the business
How it works
1 / Understanding your customer
We work together to understand your customer through empathy mapping exercises and customer interviews.
We create customer personas; a brilliant resource to use across the business
2 / What to say
We identify your 'audience connection point'. The rich seam where you have authority and credibility to speak and your audience has a genuine interest.
These topics form the basis of your messaging and marketing activity.
3 / How to say it
Are you confident that everyone across the business can communicate your brand personality with consistency and confidence?
It's vital to define your tone of voice and capture that essence in a document.
Who is The ICP Connection Framework for?
✅ Expertise-led businesses who need to build Know, Like and Trust
✅ Businesses with long decision making journeys
✅ Businesses who don't want to waste their marketing budget
✅ Businesses who want to grow
✅ Businesses who know marketing is a long game
Who are The Polka?
We're a boutique marketing agency who help our clients reach new audiences, create connections that count and spark action
We're ready to help your business grow.
ACTIVATE YOUR MAGNETIC BRAND
You know what your audience wants.
And how you connect with them.
You've created a proposition with resonance.
You've got the foundations of a magnetic brand.
What next?
