Maddox Planning
Elevating market presence through strategic marketing
Maddox Planning -
Increasing brand awareness to grow the business
Maddox Planning is a specialist London-based consultancy that helps unlock complex planning permissions for developers, architects, public bodies and local groups.
With deep policy knowledge and a creative, pragmatic approach, Maddox Planning plays a critical role in making bold, impactful projects possible - whether in the greenbelt, inner city or community-led space.
1
The Challenge
Maddox Planning recognised the need to enhance their market presence. With a strong track record, they wanted to:Differentiate themselves in a competitive marketAttract high-calibre clients aligned with their values and expertiseCommunicate their unique value proposition effectively
2
The Solution
The Polka partnered with Maddox Planning to design and implement a marketing strategy that would set them up for long-term success:
a) Content and Brand Strategy:
Developing detailed client personas to tailor messaging.Establishing clear content pillars to identify Maddox’s unique positioningAligning tone of voice to reflect professionalism and approachability.
b) Website and SEO Enhancement:
Conducting an SEO audit to identify opportunities. Optimising website content for search engines and user experience. Implementing a content strategy to improve organic reach
c) Social Media:
Developing a consistent social media presence across platforms.Providing training to internal teams for ongoing content creation.Creating content in line with Maddox’s positioning and expertise
3
Early Signs Of Success
Within three months of implementing the new strategy, Maddox Planning has seen a significant marketing uplift across digital touchpoints, resulting in increased and actionable leads.
Website:
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+462.8% increase in total users (1,424)
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+470.3% increase in sessions (2,167)
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+531.7% growth in organic search traffic
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+33,000% rise in organic social traffic
LinkedIn:
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143 new followers (↑ 1,200%)
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1.7K total followers (↑ 9.5%)
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6,898 impressions (↑ 1,595%)
4
A Word from David Maddox, Founder, Maddox Planning
"Maddox Planning is a forward-thinking consultancy who are ready to support the UK's most ambitious projects. Working with The Polka and embarking on a strategic overhaul of our marketing has made a significant difference in a relatively short period of time. We've not only seen a transformation in the numbers but also a shift in how new potential clients find, perceive and engage with us. We feel well positioned for current and future growth."
David Maddox, Founder, Maddox Planning
5
The Road Ahead
We are building on this momentum with:
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Continued search engine optimisation and content development
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Developing LinkedIn tactics in line with existing strategies
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Setting up email marketing and creating targeted email campaigns to engage different client segments.
With a solid foundation in place, Maddox Planning is poised to further establish itself as a leader in the planning consultancy sector.
Click here to visit Maddox Planning's website
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