The Royal Society of Arts
Paid social to reach new audiences and convert to sales

RSA House:
A historic house with a modern mission.

RSA House is a Georgian house tucked in the heart of London’s West End. Steeped in history, it’s the home of the Royal Society of Arts and a space for incredible events.

When RSA first approached us, they had a clear ambition. They wanted to open their doors to a wider audience, showing people that their space isn’t just a beautiful historic house, but a brilliant venue for all sorts of moments.

We began with weddings in December 2023. RSA House is a wonderfully unique wedding venue, and our goal was to use paid social ads across Facebook and Instagram to target couples looking for their perfect day.

We planned, built and managed the ad campaigns and made any necessary optimisations. Using a mixture of emotive images and videos, the results spoke for themselves: Over 40,000 visits to the RSA’s weddings page and a 28% increase in year-on-year bookings for January-March 2025 vs the same period in 2024.

After the success of the Weddings ad campaign, we were delighted to be able to support RSA House with further campaigns. To support their goal of promoting the house as a great venue for corporate Christmas parties, we created LinkedIn ads to target their ideal audience.

Along with their Weddings ad campaign, we have also created paid Meta ad campaigns to promote their unique Culinary Conversations dinner series and their boutique cocktail bar, Muse. The paid social campaign for Muse cocktail bar has already reached half a million people.

RSA House said: "Working with The Polka has brought a fresh, creative energy to our marketing efforts at RSA House. Their paid advertising campaigns have helped us reach new audiences and showcased the versatility of our venue.”

We’re proud to be part of RSA House’s story and we’re looking forward to what comes next.