Palmer + Partners
Creating Marketing Momentum
Palmer + Partners
Creating Marketing Momentum
Palmer + Partners is a successful architecture firm specialising in sustainable design.
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Palmer + Partners create beautifully designed homes with sustainability at their heart. As a growing practice, they recognised the need to enhance their marketing capabilities to strengthen their position as leaders in sustainable architecture.
photo credit: Erico Hiller
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The Challenge
Palmer + Partners wanted to expand their reach and build a more structured approach to their marketing activity. Their goals included developing a cohesive content and brand strategy, optimising their website for search engines and creating a more engaging presence on social media.
They're a business packed with expertise and they wanted to showcase their knowledge in a bid to increase their inbound leads and break out of the cycle of most business coming through referrals.
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The Solution
The Polka partnered with Palmer + Partners to design and implement a marketing plan that would set them up for long-term success. Key elements of the project included:
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a) Content and Brand Strategy:
- Defining customer personas, creating key messages, and establishing clear content pillars to guide communication.
- Aligning tone of voice with Palmer + Partners' identity as experts in sustainable design who prioritise human connection in their projects.
b) Website SEO:
- Carrying out a detailed SEO audit including keyword research and recommendations to improve both technical and on-page SEO.
- Designing ongoing content creation process to enhance search visibility and engagement.
c) Social Media Strategy:
- Developing social media templates and to ensure consistency across platforms.
- Creating a framework to plan and create ongoing social media activity designed to resonate with target customers and build an engaged audience.
- A LinkedIn workshop to help the team optimise their profiles and maximise their professional network.
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Early Signs Of Success
While it's still early in the process, Palmer + Partners have already begun to see tangible results from the marketing efforts. They’ve received new enquiries through their website, which can be attributed to the SEO and social media work we've implemented. These early wins signal the potential for even greater growth as the strategy continues to unfold.
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A Word from Lynn Palmer, Founder, Palmer + Partners
​“Working with The Polka has been a really positive experience. They’ve helped us clarify our message and establish a marketing structure that aligns with our long-term goals. We now feel confident that we have the right tools to position ourselves as leaders in sustainable design, and we’re excited for the next phase of our growth.”
Lynn Palmer, Founder, Palmer + Partners
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The Road Ahead
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Moving forward, we will continue to support Palmer + Partners as they expand their marketing efforts.​
The collaboration between The Polka and Palmer + Partners has laid the groundwork for a successful and exciting marketing journey.
With a clear strategy in place and the right tools at their disposal, Palmer + Partners are well-positioned to grow their brand and solidify their reputation as leaders in sustainable architecture.
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