Why we built Chorus Works: Marketing creates opportunity. Sales converts it. But for many businesses, the bit in the middle is where things start to get messy. That handover point between marketing and sales is often where momentum gets lost, not because either team is doing a bad job, but because the process depends on busy people having the time, confidence and headspace to turn their expertise into visible, consistent content. That is exactly why we built Chorus Works. The problem:...

Or in other words how visible is your brand to AI? It is a question we are hearing more and more often from businesses who are beginning to think seriously about AI search: “Can you tell us how many people found us through ChatGPT?” It is an entirely reasonable question, especially at a time when AI tools are becoming part of how people research suppliers, compare services and make sense of the options available to them. The honest answer, however, is that you cannot track it in the same way...

Search is changing. Again. Google’s AI Overviews are now appearing for more searches, in more places, and in more languages. Google has said the feature is available in more than 200 countries and territories and more than 40 languages, with more than 1.5 billion monthly users. That understandably makes businesses a bit twitchy. If Google is answering questions directly in the search results, where does that leave your website? And how exactly are you supposed to show up in these AI-generated...