Search is changing. Again. Google’s AI Overviews are now appearing for more searches, in more places, and in more languages. Google has said the feature is available in more than 200 countries and territories and more than 40 languages, with more than 1.5 billion monthly users. That understandably makes businesses a bit twitchy. If Google is answering questions directly in the search results, where does that leave your website? And how exactly are you supposed to show up in these AI-generated...

TikTok SEO: why your brand needs to stop dancing around search TikTok and SEO. Two words that, a few years ago, might have sounded like an odd couple. Now? They make perfect sense. Because TikTok is no longer just the land of trends, transitions and people somehow making a feta pasta feel life changing. It’s a search engine too. In fact, TikTok says search is a key part of how people discover content, creators, brands and products on the platform. It has also reported that 1 in 4 users start...

If you’ve ever tried to map how someone becomes a customer, you’ll know it rarely looks neat. The traditional marketing funnel suggests a tidy journey: awareness → consideration → purchase. But real life? Not so tidy. That’s exactly what Google’s Messy Middle framework  explains. It recognises that modern buyers jump back and forth between researching, comparing and reconsidering before they decide. For marketers, understanding this behaviour is incredibly useful. Because when you know how...