Summary When a new client can take a year to come on board, last month's leads and website traffic tell only part of the story. A useful set of B2B marketing metrics shows whether you're becoming more visible to the right clients, creating credible opportunities and helping those opportunities progress. Here's a practical way to measure and report that contribution without pretending every contract can be traced back to a single campaign. If you're responsible for B2B marketi

Voice search SEO can sound like another specialist branch of marketing to add to the list. But voice search is interesting for a simpler reason: it shows what happens when people no longer have to adapt the way they think to the way a search box works. We have all learned to Google like slightly malfunctioning robots. Need an architect for an extension? You might type: architect extension Buckinghamshire You would never walk up to another human being and say that. Given the c

GEO + SEO - how do you brief and create to be discovered