TikTok SEO: why your brand needs to stop dancing around search TikTok and SEO. Two words that, a few years ago, might have sounded like an odd couple. Now? They make perfect sense. Because TikTok is no longer just the land of trends, transitions and people somehow making a feta pasta feel life changing. It’s a search engine too. In fact, TikTok says search is a key part of how people discover content, creators, brands and products on the platform. It has also reported that 1