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Paid Social Campaign Budget Calculator

Use our free paid social campaign budget calculators to help you plan your next campaign.

We have two calculators for you to use (both free 😊)

The first calculator helps you work out a budget if you're running a campaign which is based on leads or sign ups. The second calculator helps you work out a budget based on sales or donations.

Plan your campaign budget and model different scenarios for your paid social campaign with our free calculators.

How to use the calculators

1. Type in the number of leads/ sign ups or sales/ donations you need in the top box. For the sales calculator you'll also need the value of your product or offer.

2. Enter the conversion rate of your website lead/ sign up page

3. Provide the Cost Per Impression (CPM). 

4. Estimate the ad click-through-rate

Of course you may not know the CPM or ad click through rate. You can estimate and notice how changes to these numbers affect the budget. 

A particular key number is your page (website) conversion rate. This calculator demonstrates how important it is to optimise your site to improve conversion

The Leads or Sign Ups
Paid Social Budget Calculator

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Paid Social For Charities

Need to increase donations?

Want more sign ups?

Paid social is a great way to engage with supporters

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Paid Social For Business

Want to improve brand awareness?

Need more leads?

Want to nurture prospects?

The Sales or Donations Paid Social 
Budget Calculator

Want to run a adverts on social media but not sure how much you need to spend? Use our budget calculator to plan what you need to spend in your next social media campaign. 

Paid Social Budget Calculator: Frequently Asked Questions

1. What is a social media advertising budget calculator?

A social media advertising budget calculator is a tool that helps you estimate the costs associated with your social media advertising campaigns. It takes into account various factors such as CPM (Cost Per 1000 Impression), Click Through Rate, Page Conversion Rate and campaign goal to provide an accurate budget estimate.

2. How accurate is the budget calculator?

While the calculator provides a good estimate based on the inputs you provide, actual costs may vary due to factors like market competition and changes in platform algorithms. However, it offers a reliable starting point for planning your budget.

3. Can I use the calculator for platforms other than Facebook?

Yes, our calculator is versatile and can be used for multiple social media platforms, including Instagram, Twitter, LinkedIn, TikTok and more. Essentially it works for any platform where you buy the adverts on views (Cost Per Impression) rather than PPC (Pay Per Click), like Google Sponsored Ads.

4. How often should I review my social media advertising budget?

It's advisable to review your budget regularly, especially when starting a new campaign or making significant changes to your strategy. Regular reviews help you stay on track and make necessary adjustments to optimise performance.

5. Can The Polka manage my social media advertising campaigns?

Absolutely! At The Polka, we offer comprehensive social media advertising services, from strategy development to campaign management and performance analysis. We love helping businesses and charities succeed using social media advertising.

Contact us here 

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